My Take on the Journey Called Life

November 5, 2012

Mobile apps and online businesses

Filed under: Business,Electronics,Mobile — Neeraj Jain @ 12:08 pm
Tags: , , ,

Mobile application or mobile app in short is a piece of software that can be downloaded on a smartphone. Most of these apps are available free of cost. More and more online businesses are now providing mobile apps.

These mobile apps offer many advantages to the online business.

  1. Today, people are buying smartphones and hand-held devices instead of computers. Almost everyone seems to be hooked on to a smartphone. Thus providing a mobile app helps an online business in reaching more subscribers.
  2. Mobile apps are light-weight and occupy very less memory. These get downloaded in seconds. So subscribers feel happy in downloading these tiny apps.
  3. Mobile apps are available 24×7. Subscriber can use it anytime, anywhere.
  4. With a mobile app, an online business opens a two-way communication channel with its prospective customers. Both can communicate with each other.
  5. Online businesses can use mobile apps to showcase and promote their products. This helps in converting prospective customers to loyal customers.
  6. With mobile apps, online businesses can provide many payment options. Customers can pay by credit cards, debit cards, or netbanking. All transactions take place electronically in seconds.
  7. With mobile apps, customers can get after-sales support on smartphones. Customer does not have to go to the store. Online chat comes handy. This helps in retaining customers.
  8. Online businesses can track the spending behavior of their customers through mobile apps. Thus an online business can display only those products that fit the budget of their customers.
  9. With mobile apps, online businesses can send periodic updates about their products. These are usually sent as SMSes. Customers can go through the SMSes whenever they get time.
  10. Mobile apps do not bind the customers. Whenever the customer feels cheated or is dissatisfied, he or she can uninstall the app with ease.

To summarize, mobile apps help online businesses in getting new customers as well as retaining them. Customers of today are mobile savvy and online businesses will have to provide mobile apps to stay in competition.

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