My Take on the Journey Called Life

November 13, 2012

Benefits of online marketing

Filed under: Business,eCommerce,Marketing — Neeraj Jain @ 12:07 pm
Tags: , , , , ,

Today almost every computer comes with an Internet connection. When you browse the Internet, you see Google ads everywhere. You see both small and online businesses marketing their products online. If you are in-charge of marketing, you can immensely benefit by going online. In this article, I have tried to list the major benefits.

  1. Reduced cost: Placing an ad on the Internet is very cheap in comparison to placing an ad in traditional media such as newspapers, television, radio, or yellow pages. In the starting phase, you can go for pay-per-click advertising where you have to pay only when the user clicks the ad.
  2. Convenience: Online marketing enables you to market your products round the clock in any part of the world. There is no need to keep your outlet open 24 hours. In addition, there is no need to open your outlet everywhere.
  3. Measurable: It is very difficult to measure the return on investment (ROI) when you market your products in newspaper, television, radio, or yellow pages. However, when you market your products online, you can use a free analytics tool such as Google Analytics to easily measure ROI. You get to know about growth in traffic, leads, and conversions.
  4. Demographic targeting: When you place your ad in newspaper, television, or radio, it reaches to even those who have no interest in your product. When you market online, you can target consumers most likely to buy your product. These could be segmented based on location, gender, age, occupation, and income levels.
  5. Instant changes: When you opt for online marketing, you get to know in real-time whether your marketing campaign is having a positive effect. If it is not working positively, you can make changes instantly.
  6. Brand engagement: It is imperative to create a positive image of your brand if you want to attract and retain your prospects and customers. A Web site which is regularly updated and contains clear and concise content creates a positive brand image.
  7. FAQs and blogs: You know the common questions your customers will be having in their minds. You can then write FAQs or blogs that answers those questions. This helps in removing doubts from minds of the customers.
  8. Social media: Now people are getting addicted to social media Web sites such as Facebook, Twitter, and Linkedin. Social media works like a big chain of connected people. There is ample scope to market your products in these social media. Within few weeks of entering social media, you can have a community of interconnected customers who like your product and will keep on spreading good words about your products online.
  9. More product information: You can convert your printed brochures into online data sheets that tell everything about your product. You can also provide user reviews and opinions from industry experts. This helps in winning the trust of customers.
  10. Less intrusive: When consumers read newspapers or watch television, they are most likely to abstain from advertisements. These act as distracters from main content. However, with online tool such as Google Adwords, consumers get to see only the advertisements related to the content they are reading. This entices them to click the online ad and read about your product.

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